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Course Outline

Introduction

Google AdWords Overview

  • What is Google AdWords?
  • Key features of Google AdWords

Environment Setup

  • Configuring Google AdWords

Campaign Launch

  • Collaborating with Google search partners
  • Setting up targeting for languages and locations

Search Ads

  • Crafting search ads

Keywords

  • Utilizing the Google AdWords tool
  • Leveraging Google Keyword Planner
  • Aligning keywords with landing pages

Google AdWords Search Analytics

  • Integrating Google AdWords with Google Analytics
  • Analyzing statistics and performance metrics

Bidding Strategies

  • Managing competition metrics
  • Applying automated rules

Conversion Campaigns

  • Utilizing conversion tracking
  • Implementing conversion tags

Remarketing

  • Inserting remarketing tags
  • Working with remarketing lists and audiences

Ad Extensions

  • Adding extensions to ads
  • Previewing the final ad appearance

Summary and Conclusion

Requirements

  • A fundamental understanding of computer operations

Target Audience

  • Marketers
 7 Hours

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