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Course Outline
Introduction
Google AdWords Overview
- What is Google AdWords?
- Key features of Google AdWords
Environment Setup
- Configuring Google AdWords
Campaign Launch
- Collaborating with Google search partners
- Setting up targeting for languages and locations
Search Ads
- Crafting search ads
Keywords
- Utilizing the Google AdWords tool
- Leveraging Google Keyword Planner
- Aligning keywords with landing pages
Google AdWords Search Analytics
- Integrating Google AdWords with Google Analytics
- Analyzing statistics and performance metrics
Bidding Strategies
- Managing competition metrics
- Applying automated rules
Conversion Campaigns
- Utilizing conversion tracking
- Implementing conversion tags
Remarketing
- Inserting remarketing tags
- Working with remarketing lists and audiences
Ad Extensions
- Adding extensions to ads
- Previewing the final ad appearance
Summary and Conclusion
Requirements
- A fundamental understanding of computer operations
Target Audience
- Marketers
7 Hours
Testimonials (1)
Responses with solutions and practical use.