Course Code



14 Hours


  • Prerequisites:

    There are no specific requirements needed to attend this course.

    Who should attend

    •            Managers and Executives

    •            Executive who need to gain a better understanding of PR tools like press releases, press kits and press


    •            Those who wish to learn how to handle media interviews to achieve positive results

    •            Media or Event Corporate Representatives

    •            Professionals wishing to pursue a career  in  public relations to better achieve organizational goals

    •            New Hirers



This course is designed to help Managers and Executives understand the Important and organizational of Press Conference.  Participants will be introduced to the important of Press Conference, tools such as understanding the media, building a relationship with the media, writing press releases, preparing press kits, organizing a press conference, and dealing with media interviews. The interactive workshop will also provide useful tips on how to establish and enhance an organization’s responsiveness to the media and how to maintain good relations with media representatives and organizations.



•             Developing competencies in the area of organizational of Press Conference

•             Increasing the efficiency of Managing Press Conference and Media Enquiries

•             Attaining the knowledge of how to get to the underlying needs and expectations of journalist

•             Building strong and sustainable relationships with members of the press or media

•             Expanding the positive image of the company in the market

•             Identifying, reducing, and overcoming objections and barriers

•             Developing skills to communicate clearly and effectively


Training Benefits. 

•             Those who are interested in harnessing the power of public relations to better achieve organizational


•             Managers/Executives who need to establish and maintain effective media relations

•             Those who need to gain a better understanding of PR tools like press releases, press kits and press


•             Those who wish to learn how to handle media interviews to achieve positive results


     Course Outline


Day One

•             Introduction to what is a Press Conference

•             When to Hold Press Conference 

•             Why is a press conference important

•             Pros and Cons of a Press Conference

•             Press Conferences in Business

Day Two

•             Planning a Press Conference

•             Write and distribute the press release

•             Execution of a press conference

•             Managing the press conference 

•             Handling the Media Enquiries


  • Role-playing
  • Self-assessment tests
  • Exercises in groups
  • Individual work
  • Practice sessions
  • Lectures
  • Discussions



  • Understand the principles of effective of Press Conference. 
  • Important of Press Conference.  
  • Develop strategic approaches in Planning and Managing Press Conference
  • Understand the use of tools such as press releases, press kits to support publicity programs
  • Organize and manage press conferences to achieve maximum results
  • Deal with the media in interview and Q&A situations 



     Feedback (28)

Interesting in general

- GMV Innovating Solutions Sp. z o.o.

Pizza exercise

- GMV Innovating Solutions Sp. z o.o.


Rafał Rzatkiewicz - GMV Innovating Solutions Sp. z o.o.

Exercises and trainer experience

- GMV Innovating Solutions Sp. z o.o.

I liked the excercises based on the current researches

- GMV Innovating Solutions Sp. z o.o.

The trainer eventually managed to get even the most reluctant participants involved. He's impressively knowledgeable about the subject.

- GMV Innovating Solutions Sp. z o.o.

It had a lot of practical exercises

Fernando Sousa - GMV Innovating Solutions Sp. z o.o.

the application as this makes us think and evaluate what we have learn on the training

Accenture Inc.

Info about RPA, AI and IoT.

Jubilee Petil - Accenture Inc.

The online quizzes and last part with final product that needs to be presented.

Accenture Inc.

The application - Group activity :)

Analyn Villarin - Accenture Inc.

The positive attitude the trainer to us. Energetical way of sharing the knowledge. Taking under the loop the topic: color energy specific.

Ewelina Krasocha - Schaeffler Global Services Europe

Balance between lecture and engaging the audience.

Schaeffler Global Services Europe

contact with participants, variety of exercises.

Schaeffler Global Services Europe

For sure the atmosphere, as the training was delivered in a very pleasant way and all exercises were well prepared.

Karolina Wroblewska - Schaeffler Global Services Europe

Flipchart transfer method! No use of audio visual devices.

Łukasz Rak - Schott Poland Sp. z

The atmosphere, many examples, the right pace, the preparation of materials.

Adam Gozdowski - Schott Poland Sp. z

exercises showing the presented concepts in practice

Michał Czapski

exercises, hand-created boards

Krzysztof Helt

joint exercises

Tomasz Kaczmarek

the manner of conducting training, knowledge and form of training.

Klaudia Horlop

Communication with the trainer

Dorota Miller

Coach contact

Magdalena Stasiów

Communication with the trainer

Elżbieta Żurawska

Various case studies

张 森凯 - 星空时间

Analysis of the interest community

谢 永泉 - 星空时间

Innovative thinking

孙 卓峰 - 星空时间

Interactive part

李 佳伟 - 星空时间

The course could be tailored to suit your needs and objectives. It can also be delivered on your premises if preferred.



Online Price per participant 6000 AED


Classroom Price per participant 6000 AED





  Workday courses take place between 9:30 and 16:30


  Show venue details

Number of Participants

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